Merah Mas

Indigenous Biotech: IndieBio

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Indie Rock - doing it your way. IndieBio - doing it your way in partnership with Bugs.

Industrial Biotechnology was the main focus of Merah Mas, when it was founded in 2007. The aim was to produce biopolymers from organic waste, which at that time was the glycerol waste stream of the biodiesel industry. The biodiesel industry was based on a few flawed assumptions and folded globally, the people in the biodiesel industry in South Africa was, for the most part, unpleasant, and the technology in conventional Industrial Biotechnology was overly reliant on genetic modification, huge energy investment, huge financial investment and huge risk. Nowhere in the Biotech sector did social capital feature as valuable investment, nevermind the unskilled masses that make up 90% of South Africa. Merah Mas is about Cheap and Dirty, and the founder is a pleb with a PhD (well, a pleb on the way to a PhD). This dichotomy resulted in a major existential crisis for the founder, and a steady repositioning of Merah Mas.

In 2011, Merah Mas is going strong, with four focused divisions, and Industrial Biotech still the core, if not the main focus at present. The PhD underlying the IndieBio heart of Merah Mas is gaining momentum too. The pleb is happy. How did this happen? Merah Mas is about finding a better way of production, that is more profitable, more socially conscious, and more fun than the conventional way of thinking. The product focus is on water and polymers (moving towards textiles). IndieBio is the toolbox, that functions within the framework of IndieEco, with the human face represented by ASST and Astute Design. Merah Mas is about changing the way we think about waste.

Technical References:

A note on the name: The company is registered as Industrial Biotech. This is mostly associated with genetically modified organisms, which, for various reasons, this company is not interested in. To avoid further confusion, The Biotech division has been renamed to Indigenous Biotech. This fits better with the 'Indie' in IndieBio anyway.